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Database Name: Slippery Rock University
Search Request: Simple Search = HF5415.3 B323 1999
Search Results: Displaying 1 of 1 entries
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Handbook of marketing scales : multi-item measures for marketing and...

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Database: Slippery Rock University
Location: 2nd Floor: Main Collection
Call Number: HF5415.3 .B323 1999
Number of Items: 2
Status: Checked In
More Information: More Information About This Book
Main author: Bearden, William O., 1945-
Title: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer.
2nd ed.
Publisher: Thousand Oaks, Calif. : Sage Publications, c1999.
Description: Book
xiv, 537 p. ; 29 cm.
Notes: "Published in cooperation with the Association for Consumer Research."
Includes bibliographical references and indexes.
Subject(s): Marketing research.
Consumer behavior Research.
Other contributors: Netemeyer, Richard G., 1956-
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